Privacy Policy

This policy explains what personal information the EffiWise website collects, why, and what we do with it. It is written to be read, not to protect us. If something here is unclear, emailcontact@effiwise.com and we will answer plainly.

Who we are

EffiWise Solutions is a technology and consulting firm based in Belmont,MS. For anything in this policy, the data controller is EffiWise Solutions, reachable at contact@effiwise.com.

What we collect, and why

There are only two ways this site collects personal information.

1. When you use the contact form

If you fill out the contact form, we collect the name, email address, optional company, and message you type in, plus the topic tag if you arrived from a specific service page. We use that information for one thing: to read your message and reply to you. The submission is delivered to us by email through Resend, our email provider. We do not add you to a marketing list, and we do not need an account or a password from you.

2. When you accept analytics cookies

We use Google Analytics 4 and PostHog to understand how the site is used so we can improve it. Neither one loads until you click Accept on the cookie banner. If you decline, or simply ignore the banner, no analytics scripts run and no analytics cookies are set. See theCookie Policy for the details of what these tools store and how to change your choice.

What we do not do

• We do not sell or rent your personal information to anyone.
• We do not run advertising on this site, and we do not share your data with ad networks.
• We do not build advertising or cross-site tracking profiles of you.
• We do not ask for sensitive personal information through this site.

Who we share it with

We use a small number of service providers to run the site, and they only touch the data needed to do their job:

• Resend delivers contact-form submissions to our inbox.
• Google Analytics and PostHog process usage analytics, and only after you consent.
• Vercel hosts the site and processes standard server request logs.

We may also disclose information if the law requires it. That is the whole list. We are not in the business of moving your data around.

How long we keep it

We keep contact-form emails as long as we need them to handle your inquiry and any relationship that follows, and we delete them when they are no longer useful. Analytics data is retained according to the settings in Google Analytics and PostHog, which hold usage data on a rolling basis rather than indefinitely.

Your choices

• You can decline analytics cookies, or change your mind later, using Cookie Settings in the footer.
• You can ask us what personal information we hold about you, and ask us to correct or delete it, by emailing contact@effiwise.com.
• You are never required to use the contact form. Email works too.

Depending on where you live, you may have additional rights under laws such as the GDPR or state privacy laws. We honor those requests regardless of where you are.

Children

This is a business site. It is not directed at children, and we do not knowingly collect personal information from anyone under 16.

Changes to this policy

If we change how the site handles personal information, we will update this page and the effective date at the top. Material changes will be reflected here before they take effect.

Contact

Questions about privacy go to contact@effiwise.com, or by phone at +1 (662) 279-2617.