rondonins.com
Edmond, Oklahoma
Rondon Insurance
11form leads in the first 30 days
27 by day 60.
Before: InsuranceSplash template site, no inbound leads
Your agency's website, built before you pay.
First, the basics
1 of 3
So we can start building.
We research your agency, build the real site with your name, your team, your reviews and content written for your market, and send you a private link. You look at your finished website. If you want it, it is $150 a month, or $250 with monthly content.
The number
$250 a month is what three to twelve shared internet leads cost.
Most agencies we talk to pay $20 to $100 for a shared internet lead, and that lead is sold to three other agents at the same time. A website that gets named when someone asks ChatGPT or Google for an agent in your town produces the other kind of lead: the one that already picked you.
We will not promise a number for your agency before we have looked at your market. We will show you ours, below, with how they were counted. Our audit data also says 43 percent of independent agencies are never named by AI in any buyer prompt, and the agencies on our sites get named in most of them. Those numbers are public.
Live agency sites
What the first 30 days looked like.
Three agencies moved their website to us this year. These are the quote and contact forms that came in, counted from each site's own lead records.
theboswellagency.com
Murray, Kentucky
The Boswell Agency
17form leads in the first 30 days
Before: BrightFire site
okinsurancegroup.com
Norman, Oklahoma
Oklahoma Insurance Group
29form leads in the first 24 days
Day 30 has not arrived yet.
Before: Advisor Evolved WordPress site
Counted from each site's lead records: real people submitting a quote or contact form. Service requests, test submissions and leads from paid social ads are not counted. The 30 days start at each site's first lead. Results depend on the agency's market and its Google Business Profile.
How it works
Six steps. You do two of them.
You tell us about the agency.
Name, town, the lines you write, the people. About two minutes.
We research it.
Your current site, your Google Business Profile, your reviews, your carriers, your market. Nothing invented.
We build the whole site.
Your name, your producers, your carriers, your reviews, articles written for your county. Usually within a day.
You get a private link.
Look at your finished website. Click every page. Show your spouse.
You decide.
If it is right, pick a plan: Site at $150 a month or Site + Content at $250. Card only. If it is not, close the tab. Nothing to cancel.
We point your domain.
You flag what needs correcting. Edits turn in 24 hours. Then your domain moves to the new site.
Typical turnaround from your form to a preview link is about one day. Payment is card only, one field, at step five. Money changes hands after you have seen the site, never before.
What ships on every site
The 25-item checklist, done by default.
We published the list of what AI engines look for before they name an agency. It is free and it is on this site. Every one of these sites does the whole list on day one, because the engine that builds them refuses to ship a site that does not.
Schema that names you
One linked JSON-LD graph per page: InsuranceAgency, every producer as a Person with their license, FAQ, services, and a live Google review aggregate. This is the code AI reads instead of your design.
Machine-readable endpoints
llms.txt, llms-full.txt, and a schema index, so an AI crawler can understand the agency without guessing.
Crawler permissions done on purpose
GPTBot, ClaudeBot, PerplexityBot and Googlebot-Extended are allowed explicitly. Most agency sites block one of them by accident.
A page per line you write
Not one page that says auto, home and life. One page each, with the local detail the captives cannot write.
Quote forms that capture the risk
Multi-step forms that collect enough to actually rate it, partial capture so an abandoned form still produces a lead, and a plain contact fallback.
Local articles, researched per agency and per county
Every statistic carries a source and a date. No syndicated content shared with the agency down the road.
Named people, real photos
AI engines verify that humans stand behind insurance advice. A faceless contact form scores near zero on that test.
Build gates that refuse to ship junk
The build fails, it does not warn, on missing titles, broken schema, placeholder text, or accessibility errors. A site that would embarrass us cannot deploy.
Want the list itself? The AI Search Checklist, 25 items, most of them free.
Stated plainly
Where this stands against the vendors you already know.
Build-before-you-pay is not unique to us and we will not pretend it is. What is different is narrower and, we think, more useful.
Speed. One day to a preview, not three, not six weeks. Specificity. The preview is visibly yours: your producers, your carriers, your reviews, your county. Not a template with your logo dropped in. Nothing to maintain. Every incumbent hands you a login or makes you file tickets. We do neither, because the login is the part every agency stops using. Technical depth. Structured data, machine-readable endpoints, and build gates the category does not have. Run your current site through the audit and then run one of ours.
The honest weakness: this is a replacement, not a redesign service. If you love your current site and want it tweaked, we are the wrong call. What 151 audits found about the common vendors is a fair place to start.
Plan one
Site
$150 / mo
The complete site, quote and contact forms with leads delivered to your inbox (or AgencyZoom), full Insights analytics, change requests handled for you.
Recommended
Site + Content
$250 / mo
Everything in Site, plus we write and publish local content for the agency every month: articles, FAQ updates, seasonal pages. This is the one that compounds.
Need a basic site with no forms or analytics? There is a $99 option. Ask us.
No build fee on either plan, no contract, and the site is built before you pay. Moving between the two plans is one line in your configuration, never a rebuild.
Lead guarantee on Site + Content. For most agencies we will put a number on it: a set count of real leads in the first 60 or 90 days after the site goes live on your domain, or we refund what you paid. The number depends on your market and your Google profile, so we set it per agency, in writing, before you pay.
Proof
These are live. Go click on them.
Our own agency, McWright Insurance Group in Belmont, Mississippi, runs on this. So do agencies in Oklahoma, Kentucky, Florida and Arkansas. Oklahoma Insurance Group was named in 18 of 21 AI buyer prompts for Norman on its last audit. We show the scores, including the ones that are not perfect.
The upfront part
Who this is not for.
- Captive agents. Your site runs on the carrier's template and most of what makes a site AI-readable is not yours to change.
- Agencies that want to log in and edit pages themselves. There is no builder here on purpose; that is the part everyone stops maintaining.
- Anyone who needs it to look like a Fortune 500 site. It looks like a clean, fast, local agency, because that is what AI and your customers reward.
Questions
Before you ask.
What does it cost?
Two plans. Site is $150 a month: the complete site, quote and contact forms with leads delivered to your inbox or AgencyZoom, full Insights analytics, and change requests handled for you. Site + Content is $250 a month: everything in Site, plus we write and publish local content for the agency every month. Both have no build fee and no contract, and you pay nothing until you have looked at the finished site and decided you want it. Annual pricing exists and we will quote it if you ask.
Is there a lead guarantee?
Lead guarantee on Site + Content. For most agencies we will put a number on it: a set count of real leads in the first 60 or 90 days after the site goes live on your domain, or we refund what you paid. The number depends on your market and your Google profile, so we set it per agency, in writing, before you pay.
Built before I pay. What is the catch?
There is not one, other than the obvious: we are betting that when you see your own agency, your own producers and your own reviews on a finished site, you will want it. Some people look and say no. Nothing is owed and nothing is deleted the same day.
I already have a website. Do I need a new one?
Run the free audit first. It takes about three minutes and tells you whether AI engines can read your current site and whether they name you in your market. If the fundamentals are there, keep your site and use the checklist. If the crawler sees an empty page, or you are named in zero of seven prompts, a new site is usually cheaper than fighting the old one.
Do I own it? What if I cancel?
Your domain is yours and stays yours; we only point it. Your content is yours. If you cancel, we hand you an export of every page and your domain goes wherever you send it. There is no contract term.
Who writes the content?
We do, from research on your agency and your county, in your voice as far as we can hear it from your reviews and your existing site. You correct anything that is wrong and edits turn in 24 hours. Articles carry a real byline, never Admin.
Can it connect to AgencyZoom or my rater?
AgencyZoom yes, on either plan: web leads land in your pipeline with the source attached. Raters and AMS integrations are scoped case by case.
Can I do this myself instead?
Yes. The 25-item checklist is public and most of it is free. Read it, hand it to your current vendor, or work through it over a weekend. This page exists for the agencies that would rather not.
Two ways to start. Both are free.
Run the audit on the site you have, or send us the form and look at the site you could have. Neither one costs anything and neither one puts you on a list.