BrightFire insurance agency websites, from the machine's side.

Read the median with the sample size next to it. 3 sites tell you something about those 3 sites; they do not tell you much about BrightFire as a whole. For comparison, custom or unidentifiable builds, the largest group in the corpus, scored a median of 46 on 26 sites, and WordPress sites a median of 47 on 17.

Can AI read a BrightFire site?

All three BrightFire sites in the corpus were readable to a crawler. That held for every specialist vendor: zero unreadable sites among the 26, while every site our crawler could not read was a custom or unidentifiable build.

That is the first check an AI engine runs, and the specialist platforms pass it by default: they put the agency's name, address and services in plain HTML where a machine can find them. Sites that failed it scored a median of 31 against 50 for the rest.

Where every specialist template falls short

Sameness. The specialist platforms scored better than custom builds on average and clustered in the fifties, and the things that separate a 55 from an 85 were consistent across all of them: no license numbers on the page (94 percent of all audited sites), no InsuranceAgency schema type (65 percent), one generic page instead of one page per line, and no content about the county the agency actually writes in. Those are things a platform cannot do for you because they require knowing the agency. If you are on BrightFire, ask them by name whether your site emits InsuranceAgency schema and Person schema with license credentials. Those are yes-or-no questions.

Full tables, every denominator: what 151 audits found about insurance agency website vendors.

Built before you pay. We research the agency, build the whole site with your producers, your carriers, your reviews and content written for your county, and send you a private link. You look at it finished, then decide. If you do not want it, close the tab.

$150 or $250 a month, no setup fee, no contract. Site is $150 a month. Site + Content is $250 and adds monthly local articles. There is nothing to log into; change requests are handled for you. If you cancel, we hand you an export of every page and your domain goes wherever you send it.

The checklist, done by default. InsuranceAgency schema, every producer as a Person with their license, a page per line you write, llms.txt, crawler permissions set on purpose, and build gates that refuse to ship a page with broken schema or placeholder text. The 25 items are public.

One agency that made the switch. The Boswell Agency in Murray, Kentucky came to us from a BrightFire site and recorded 17 form leads in its first 30 days on the new site. Counted from the site's own lead records, real people submitting a quote or contact form; service requests, tests and paid-social leads excluded. Results depend on the agency's market and its Google profile, so we do not promise a number before we have looked at yours.

The honest weakness: this is a replacement, not a redesign. If you like your BrightFire site and want it tweaked, we are the wrong call, and the free audit will tell you whether it needs anything at all.