What the machine sees
Median AI search audit score by platform.
From 151 audits, 97 of which recorded what the site runs on (May to September 2026). The sample is small and every number is directional. Read each median with the sample size next to it: three sites tell you about those three sites, not about the vendor.
| Platform | Share of audited sites | Median score (sites) | Detail |
|---|---|---|---|
| Custom or unidentifiable build | 34% | 46 (26) | |
| WordPress | 20% | 47 (17) | |
| Forge3 AgencyEdge (now Agency Revolution) | 11% | 59 (10) | What the audits found |
| Duda | 8% | 56 (8) | |
| Wix | 4% | 45 (4) | |
| Advisor Evolved | 4% | 57 (4) | What the audits found |
| BrightFire | 3% | 61 (3) | What the audits found |
| EZLynx Website | 3% | 40 (3) | |
| Agency Revolution | 3% | 67 (3) | What the audits found |
| ITC / Zywave | 2% | 36 (2) | |
| GoDaddy | 2% | 52 (2) |
The finding worth remembering is not the medians. It is readability. Every site our crawler could not read was a custom or unidentifiable build. The specialist vendors, all 26 sites, were clean on that check. Unreadable sites scored a median of 31 against 50 for the rest.
Where the specialist platforms fall short is sameness: the template that makes them readable also makes them interchangeable, and the things that separate a 55 from an 85 were the same everywhere. No license numbers on the page (94 percent of all audited sites), no InsuranceAgency schema type (65 percent), one generic page instead of one per line, and nothing about the county the agency writes in.
Full tables with every denominator: what 151 audits found about insurance agency website vendors, and the aggregate data on the audit's insights page ↗.
What they charge
Every published price, setup fee and contract term.
Checked on each vendor's own public page on October 14, 2026. First year is twelve months plus setup. "From" prices are the vendor's starting price; add-ons cost extra. Two vendors are cheaper than we are, and the table says so.
| Vendor | Monthly | Setup | First year | Contract (vendor's words) |
|---|---|---|---|---|
| Webtricity, You Build | $49 | $0 | $588 | No contracts, cancel any time |
| Webtricity, We Build | $49 | $599 | $1,187 | No contracts, cancel any time |
| InsuranceSplash | $89 | $0 | $1,068 | Cancel anytime, no contracts |
| EffiWise, Site | $150 | $0 | $1,800 | No contract |
| BrightFire | $170 | $0 | $2,040 | Never under contract |
| Agency Revolution, Forge Essential | from $140 | $500 | from $2,180 | Not stated on its pricing page |
| EffiWise, Site + Content | $250 | $0 | $3,000 | No contract |
| Advisor Evolved, Quick Launch | $150 | $1,800 | $3,600 | No contracts, cancel any time |
| Agency Revolution, Forge Premium | from $310 | $1,000 | from $4,720 | Not stated on its pricing page |
| Advisor Evolved, Custom Build | $350 | $5,600 | $9,800 | No contracts, cancel any time |
| Zywave Websites (formerly ITC) | Not published | Not published | Not published | Not published |
Prices and terms change. If a vendor's page says something different today, its page wins. The long version, with what each tier gets you: insurance agency website builders compared, honestly.
Vendor by vendor
The vendors with enough data for a page of their own.
A vendor gets a page when the corpus has a median score for it and its price and terms are published. EZLynx, Zywave and the general builders stay in the tables above.
BrightFire
BrightFire websites: what the audits found
BrightFire is one of the insurance-specialist website vendors. Its published price, checked on its own page on October 14, 2026, is $170 a month with no setup fee, and it says agencies are never under contract.
Advisor Evolved
Advisor Evolved websites: what the audits found
Advisor Evolved is an insurance-specialist website vendor building on WordPress. Its published plans, checked on its own page on October 14, 2026, are Quick Launch at $150 a month with a $1,800 setup fee and Custom Build at $350 a month with a $5,600 setup fee, which it says is non-refundable. It says there are no contracts and you can cancel any time.
Agency Revolution
Agency Revolution (Forge3 AgencyEdge) websites: what the audits found
Agency Revolution sells the Forge insurance agency website plans; Forge3's old address now redirects there, so the two appear under one name here. Its published prices, checked on its own page on October 14, 2026, are Forge Essential from $140 a month with a $500 setup fee and Forge Premium from $310 a month with a $1,000 setup fee. Its pricing page does not state contract terms either way.
How to choose
Three questions, in order.
Who does the work after launch?
You, a ticket queue, or the vendor. Be honest about the first one. This matters more than the template.
What is the full first-year cost?
Monthly times twelve, plus setup, plus any add-on you will actually need. The setup fee is where the commitment hides.
What happens if you leave?
Domain in your name, an export of your pages, email untouched. Read the vendor's own terms before you sign.
Then ask for three live agency sites each vendor built, look at them on your phone, and run one through the free AI search audit to see whether a crawler can read it.
Stated plainly
Where EffiWise fits.
We build the whole site before you pay and send you a private link. If you want it, Site is $150 a month and Site + Content is $250 with monthly local articles. No setup fee, no contract, nothing to log into; change requests are handled for you, and you get an export of every page if you leave. That is more than Webtricity or InsuranceSplash and less than most custom builds.
We have no audit score in the table above because our sites are not in the corpus. The live sites are public, and you can run any of them through the same free audit the table is built on.
Questions
Before you ask.
What is the best website company for an insurance agency?
There is no single best one; it depends on who will do the work after launch. If you or a staff member will build and update the site, the cheaper template platforms work. If nobody in the agency will, pay a vendor that does the work. In our 151 AI search audits every insurance-specialist platform produced sites a crawler could read; the sites that failed that check were custom or unidentifiable builds.
Which insurance agency website companies did the audits cover?
Of the 97 audited sites with platform data: custom or unidentifiable builds (34 percent), WordPress (20 percent), Forge3 AgencyEdge, Duda, Wix, Advisor Evolved, BrightFire, EZLynx Website, Agency Revolution, ITC/Zywave and GoDaddy. InsuranceSplash and Weebly did not appear at all, so they have no audit score here.
Which scored highest?
Agency Revolution sites had the highest median audit score, 67 out of 100, on three sites. BrightFire's three sites scored a median of 61, Forge3's ten sites a median of 59. Read every median with its sample size: three sites tell you about those three sites.
Which insurance agency website company is cheapest?
Webtricity, at $49 a month if you build the site yourself, with no setup fee and no contract, as of October 14, 2026. InsuranceSplash is next at $89 a month with no setup fee. Both are cheaper than EffiWise at $150 a month.
Where does EffiWise fit?
We build the whole site before you pay and send a private link, then it is $150 a month for Site or $250 for Site + Content, with no setup fee and no contract. We have no audit score in this table because our sites are not in the corpus; the live sites are public and you can run any of them through the same free audit.